Zoutou translates to "gift giving" in Japanese, a culture rich with gift-giving traditions. In fact, often times, more emphasis is put on the presentation of the gift than the gift itself! The wrapping paper can be used to convey a particular meaning or message. Zoutou is a line of reversible wrapping papers and accessories inspired by traditional motifs and symbolism to complement the gift-giving occasion to ensure the presentation of your present is as beautiful as it is meaningful.

Art Direction: Paul Kepple

Photography: Austen Hart